Google has got the best of motives with its Panda update. The goal of the Panda update was to rid searches of all of those spammy content websites that had started to take control of the searches people were performing. You know how sometimes you do a search for information and find the same badly written article through seven different sites? The aim of Google Panda is to end it. It wants people to be sure that the results they are given through searching are highly pertinent and not just someone who is trying to trick the system into yielding more advertising revenue.
Yes, this is great in theory, but as an Internet Marketer it is natural to be concerned about all of the significant changes that are happening in the market due to it. Places such as HubPages and Ezine Articles have been hit especially hard, which might have been where lots of your website traffic was coming from. That doesn?t mean, though, that you are certain to become a failure. In fact, now the website traffic you receive is going to be a lot more highly targeted and interested in what it is you?re selling. Obviously, this is determined by your ability to work with the system.
So how would you do this?
Stop keyword stuffing your site content. It?s good to focus on a keyword or two but you shouldn?t try to smash them into your web site content in places where they do not fit. This is one of the more important rules in web site content writing?especially now. Panda has made Google spiders smarter than they have ever been. These bots will know when a keyword is naturally used and when it is being overused.
Update your site often. Posting an article is a very good way to do this. It can be by means of a blog that sees updates regularly. It can be because you happen to be constantly improving your content. No matter which method you choose, update frequently so that Google crawls your website often. Ever since its Panda update, Google values active websites more than they ever have previously. If you let too much time to go between your updates, you are going to fall in the search rankings.
Your content should be completely unique. You shouldn?t use reconstituted PLR content. Do not use articles you found in open source article sources to sub in for content. Google Panda punishes you very severely for duplicate content ? even if it just seems duplicated. The publishing of used content is an extremely good way to make sure that Google?s bots and spiders never crawl your website. That will never be great for your bottom line, will it?
Work as hard as you?re able to to give and earn high quality links both outwardly and inwardly. Your best bet is to actually earn back links from web sites which have the best reputations possible. Making use of directories and traffic funnels is not going to help you fake your reputation with Google any longer. They are going to investigate source of the link to be sure that it is legit. So get to work earning your inbound links.
There are plenty of things you could do to make certain your website and business are Panda compliant. Most of them are little more than common sense. Imagine what you really are trying to find when you do a search and be sure you do the same with your website. If you do this, you?ll be completely ok.
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